Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Trend #4: Social media participants expect companies to join the conversation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Some suggest the funnel is obsolete, one of my favorites is Barbra Gago’s “hourglass&# that suggests we start with the community to drive customer evangelists. I also like Adam Needles “Buyers 2.0″ Now there are many great examples of funnels in this book and none of them are wrong. All rights reserved.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 24, 2010

However for it to work successfully, the intentions must be to add value to the community. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Tweet chats present an interesting opportunity for brands to engage directly with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

DECEMBER 16, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. All rights reserved.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. All rights reserved.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

We didn’t call it social or community but that’s what it was. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. You could backdate this article 10 years. I do think millenials are changing the game a bit…should be a fun ride.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JULY 29, 2010

And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events. A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. So what are you waiting for?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Additionally, we’re finding that some really good documentation comes (via social media) from the customer community, not from the subject-matter experts who work for the company. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Demand Generation Agencies Media PR 100