Zoominfo

JANUARY 28, 2019

If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

APRIL 15, 2018

Therefore, if company leadership doesn’t prioritize or communicate the importance of data-driven decision making, this strategy will never catch on. But with the right approach, you can demonstrate the value of a data-driven sales strategy in just a few steps. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Data Normalization.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

SalesIntel

MAY 20, 2022

In a data-obsessed corporate environment, it can be tough to tell who is real and who is merely manipulating the meaning of data to match their product’s value proposition. Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Conversica

SEPTEMBER 12, 2018

Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52