Cold Calling Data Hygiene Lead Scoring Sales Leads 
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts.
Conversica
SEPTEMBER 12, 2018
Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI.
SalesIntel
JUNE 30, 2021
We Want Our Clients to Lead…. We want our clients to lead without struggling for their own leads. The past trend for data providers was to use machine learning and automation to build as big of a database as possible. However, the problem was that data was usually never more than 80% accurate.
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