SalesIntel

MAY 20, 2022

In a data-obsessed corporate environment, it can be tough to tell who is real and who is merely manipulating the meaning of data to match their product’s value proposition. Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

JUNE 30, 2021

We Want Our Clients to Lead…. We want our clients to lead without struggling for their own leads. The past trend for data providers was to use machine learning and automation to build as big of a database as possible. However, the problem was that data was usually never more than 80% accurate. Making Futile Calls.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52