Webbiquity

MAY 3, 2022

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Live Event Trends in the UK and Europe.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

AUGUST 17, 2020

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Event Mentions.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Terminus

JULY 18, 2017

We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. What are the components of a good account-based marketing campaign? Driving event registration with help from Sales.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20