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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Event Registration, Marketing, and Promotion. Technology is available to manage this process more efficiently. Event Budget Management. Event Experience.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. One way around this is to use product registration. See how it works What is channel sales? Amplified reach.

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6 integrations to get more from your social media management platform

Sprout Social

Integrations vary per vendor and so does the quality. These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

We find that thinking of this hierarchy as a Marketing Hierarchy of Needs, closely resembling Maslow’s well traveled theory, helps in making proper budgeting, spending justification, and driving better efficiency and effectiveness. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. 507 attendees. Rave reviews.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Key Takeaway: “I can think of very few situations where I’ve had two vendors work together. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. 507 attendees. Rave reviews.