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What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor.

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Jumpstart Your Business By Growing Your Email List

Opt Intelligence

With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. That’s the beauty of co-registration. By carefully cross-referencing key attributes of your audience, we ensure a cost-effective solution to growing your email list at scale.

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Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It also means that we have vetted these publishers in advance and ensure full data privacy every step of the way. An added benefit? Enable Double Opt-In To Track Subscribers.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Violating this Act will cost you up to $11,000 per violation. Privacy Policies and Terms of Use.

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The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. Opt-In Advertising Doesn’t Require Landing Pages.

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Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. Through highly efficient opt-in advertising.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. The Internet came along.