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How To Launch Software Products Part III

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YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

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How To Launch Software Products Part III

Metadata

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

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Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). More info & registration ».

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. More important, channel marketing issues have cropped up several times recently in my consulting and are likely to be even more prominent in my work at Left Brain DGA. I’m glad I did.

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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Account creation: How companies are reflected and managed in a CRM system is a pedantic conversation that is painfully boring to have, but it’s also an important definition that needs to be agreed upon.

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If it isn't in the CRM, it didn't happen

GreenRope

It's just software, right? Thinking of CRM as software spells doom for any organization. There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. And therein lies the problem. notes from a meeting).

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