Litmus

OCTOBER 27, 2021

Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. White (Oracle), Guilda Hilaire (Salesforce), Jen Capstraw (Women of Email), Hillel Berg, and our very own CMO Melissa Sargeant. Personalization and automation are must-haves.

Privacy Protection 116

Privacy Protection Privacy Budget Programs CMO 116

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Channel diversification.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Litmus

NOVEMBER 2, 2021

But privacy measures are impacting our ability to do so. And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. Good privacy leads to good outcomes. The need for personalization and automation is now. So it gets put off.

Planning 108

Planning Privacy Protection Privacy Budget Programs 108

Litmus

OCTOBER 27, 2021

Nate Skinner (Global SVP of Marketing, Oracle Advertising and CX) sat down with our CMO Melissa Sargeant to discuss the challenges and opportunities in today’s ever-changing landscape. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Get back to the fundamentals.

Privacy Protection 90

Privacy Protection Work Management Deliverability Privacy 90

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. This is a mistake.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

Planning 40

Planning Work Management Marketing Management Buy 40