integrations CMO Lead Lead Management Lead Nurturing 
Buzz Marketing for Technology
DECEMBER 9, 2008
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.
KoMarketing Associates
APRIL 25, 2013
Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.
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markempa
MAY 12, 2008
â€We know more about our prospects (leads) than we know about our current customers†was a shocking statement I heard from a client and it stuck with me. The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships.
Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.
ANNUITAS
MAY 24, 2011
Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM).
ViewPoint
APRIL 18, 2012
Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.
Ambal's Amusings
FEBRUARY 18, 2010
Discover opportunities to integrate your content so it builds a bridge from wherever it is online your prospects find it and your website. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing.
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