Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Data strategy.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

BenchmarkONE

SEPTEMBER 27, 2018

Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Post frequency: 3-5 times a week. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Post frequency: 3-5 times per week. Post frequency: 1-2 times per month. Marketo Blog: CMO Nation.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. Repetition and frequency: Whether the interactions are frequent and similar, or sporadic and varied.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. Because let’s not forget the reason why brands spend so much money on Facebook, their audience is there, the frequency and reach is there. But sometimes it feels a little bit hollow.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

SWZD

MARCH 15, 2018

Business Decision Makers – she mentioned that nowadays it is not just the CIO, but increasingly the CMO is making decisions connected with technology. She said that the latest AI should be used to personalize the email experience, for example, to determine the best subject lines, and see what frequency works optimally for each individual.

Lead Ranking 48

Lead Ranking Paid Search Agency Marketing Qualified Leads B2B Thought Leadership 48

6sense

NOVEMBER 9, 2021

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. Latane Conant – CMO, 6Sense: We get to rage against the analyst machine, is that what you’re telling me?

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

KoMarketing Associates

OCTOBER 2, 2018

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. Why This Report is Significant. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123