Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

It’s such a big problem that a CMO famously told HBR that B2B buying decisions often boil down to “lowest common denominator purchasing.”. If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. You’re also likely to have to connect with the CPO on these issues later.)

CPO 10

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. He serves in advisory roles for the CMO Council and @TheSocialCMO.