Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. As an organization, you also need to communicate with your stakeholders, such as investors, suppliers, and vendors. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

chiefmartech

MARCH 27, 2017

With the marketing technology landscape in constant flux, it is incredibly challenging for even the best industry analysts — let alone marketers with full-time day jobs — to predict which vendors to rely on in five years. Common questions to ask include: What are the financial viability and long-term prospects for the vendor?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SpotMe Blog

NOVEMBER 3, 2022

From planning and staff to onsite vendor fees, travel expenses, marketing and promotional costs, audio/visual needs, and more. As well as unexpected contingencies like additional staff or supplies. Ask for quotes from a few different vendors. It allows you to plan for expenses and ensure that you are not overspending.

Template 52

Template Budget Programs Enterprise Management Resources 52

Hubspot

JANUARY 12, 2012

Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging. Since you may not need so many specialists just yet, erring on the side of vendors at this stage is wise. Put someone in charge of the blog as both an editor and writer.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I never lived in Texas, but I think it’s the best barbecue there is, all due respect to the North Carolina and Kansas City contingents. You can even ask Siri, Alexa and Google! What size account?”

Paid Search Agency 103

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 103