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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Our clickthrough rates increased from 1.32% to 17.93%.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Original content establishes your thought leadership, but many marketers still haven’t mastered the art of lead generation with created content, with 79% saying that lead nurture is somewhat or very challenging. Scanning the headline and hitting “share” isn’t enough to generate leads.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% 16% % firms w/lead to first call conversion > 50% 48.7% Two final tidbits on the every popular question, What’s lead nurturing worth? 51% win rates 55.6%

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

For example, if you’ve entered a new subscriber into a lead nurturing program you can ask for additional bits of info such as their title, major challenge or geographic location as they download pieces of content from the emails that are part of this program. Until next time.

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

This presents a hurdle for lead nurturing marketers. And whenever you need to update a lead nurturing workflow -- or get better results from a few laggards -- it’s best to start with the workflows that smell worst: the poor performers. Using Analytics to Identify Rotten Lead Nurturing Workflows.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. There's no doubt about this kind of lead nurturing's benefits: according to Econsultancy , 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement.

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. Re-engagement workflows , to reach out to inactive leads when they complete a qualified action. Email marketing is hard.