ABM in Action
JUNE 29, 2023
Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. Why is it important practitioners unite their funnels?
chiefmartech
APRIL 28, 2023
These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. No fluff or sales pitches. sponsored by DXP platform Kentico. We’ll ask the questions we know you want real answers to.
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Martech
JUNE 29, 2023
Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. All of these processes should be as scalable as possible.
6sense
DECEMBER 16, 2021
To a website visitor, this bespoke experience — delivered at the right time in a buyer’s journey — illustrates that your organization understands their industry, has fluency in their business concerns, and can solve their problems. Sales helps segment audiences into groups based on which accounts they’re likely to win over.
Martech
JUNE 26, 2023
Here’s a rundown of steps all businesses should take to improve their digital experience. Some purchases are entirely digital, while others require sales agents and offline engagement with the customer. Some purchases are entirely digital, while others require sales agents and offline engagement with the customer.
Hubspot
JUNE 25, 2019
Fortunately, the same is true when customers have a positive experience with your company -- they tweet, post on LinkedIn, and rave to their friends, family, and colleagues about why they love doing business with you. Creating a good website experience relies on understanding the context of each visitor. It’s as simple as that.
Martech
NOVEMBER 9, 2021
The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth.
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