DivvyHQ

APRIL 23, 2019

In addition to capturing many consumers’ desire for simplicity and savings, Brandless also emphasizes community. Users can even join classes live without having to go to the gym. Their brand is well curated in the way it looks and sounds. They simply let the merchandise speak for itself and keep it edgy on social.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Hubspot

AUGUST 15, 2016

This tech-driven cycling startup offers fitness aficionados and amateurs alike an at-home alternative to SoulCycle's studio classes. While the adrenaline rush is surely a powerful lure for riders to keep on peddling through multiple classes, the brand wants to make the social element addictive. But they want to take it a step further.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Convert

FEBRUARY 2, 2022

Furthermore, you can also buy a bottle from your own batch, and you get access to Ambassadors-only merchandise. The members get access to curated adventure trips, exclusive classes, events, tours, and much more. To start with, your name is put on a real Maker’s Mark aging bourbon. Host Interactive Sessions.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Content Standard

OCTOBER 22, 2015

It’s a community. Cultivate a portal for creativity, a community, and sense of belonging that they can’t get from your competition. The group caters to the “creative class”—no frills, and minimalist in need, though that doesn’t mean they aren’t discerning about their caffeine. A congregation.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

It’s a community. Cultivate a portal for creativity, a community, and sense of belonging that they can’t get from your competition. The group caters to the “creative class”—no frills, and minimalist in need, though that doesn’t mean they aren’t discerning about their caffeine. A congregation.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Convince & Convert

MARCH 3, 2015

Instead, you pick and choose the “best” from among millions of blog posts published each day, your attention drawn by social shares and curation tools. New Merchandising Approach for the Mixtape era. Now it’s all about merchandising the blog posts (not the blog). How many blogs do you read religiously now, vs. a few years ago?

Merchandising 167

Merchandising RSS Blogger Curation 167

SnapApp

AUGUST 31, 2017

Marketing to millennials you need to ensure that you are focusing on communities they are active on currently. We have a client who markets to a lot of millennials, but their products are focussed on "working class" buyers. Millennials are looking to brands that take on an identity of their own, kind of like people. James Norquay.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112