article thumbnail

Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas

Convert

User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. In-Depth Interviews.

article thumbnail

15 Ways to Get More SaaS Leads You Can Use Today

Optinmonster

These pricing models are great for users but tend to increase “churn rates” for the business. Church rates refer to the number of people who cancel their monthly or yearly subscriptions. With OptinMonster, you can easily create eye-catching popups and other lead generation forms with a drag and drop builder.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Complete Guide to Measuring Email Marketing Success

Hubspot

There are two kinds of bounces to track: “hard” bounces and “soft” bounces. Instead, you should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Delivery Rate.

article thumbnail

8 Marketing KPIs every SaaS brand should track

Strategic-IC

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track? This may mean you opt for a product-led growth strategy, whereby the prospect can sign-up for a product trial or full usage of a product at a low tier for free.

article thumbnail

Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Realistically, not all of your marketing campaigns are going to generate the results you’re after. Which webinars they attended.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 2) Analytics.