Churn Rate Cost per Acquisition Eye-Tracking Opt-in 
Single Grain
FEBRUARY 5, 2020
But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Realistically, not all of your marketing campaigns are going to generate the results you’re after. Which webinars they attended.
Strategic-IC
FEBRUARY 22, 2021
The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track? The technology market space is expanding at a rapid pace; with the highest-performing SaaS companies growing at an average pace of 56% per year. That’s a rapid evolution!
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