How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. We Live in a Digital Marketplace.

Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas


Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. But jumping into user research requires knowing how to conduct said research in the first place. In-Depth Interviews. Eye-Tracking Studies.


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Emotional AI platform reveals that smiles are down 32% due to COVID-19


30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. About a year ago, Realeyes pioneered attention monitoring as a fundamental breakthrough in their technology. Measuring success in smiles.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Avoid Using 'No-Reply' in the Sender's Email Address. Put Your Logo in the Upper Left-Hand Side of the Email. Use Auto-Responders for Opt-Ins. Avoid Using 'No-Reply' in the Sender's Email Address.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. Here are a few examples: Regardless of any plugin you are using, an article's featured image is usually what shows up in “Related Posts” or “Recommended for You,” which is key in taking a user deeper into your site.

9 Email Marketing Best Practices to Generate More Leads


He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques and other vendors are promoting to businesses like yours. With that in mind, I wanted to share some email marketing best practices you can use to generate more leads for your business.

31 Spectacular Web Design Guides, Techniques and Resources


Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. Find out here in more than 30 of the best articles and blog posts on website design of the past year. In a cyber world full of hackers and spammers, who can blame them?,”

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

It’s estimated that by 2021 27% of internet users in the U.S. billion in 2016 to $12.12 billion by 2020 in the U.S. In this blog post I’m going to show you exactly what I mean about the power of content marketing by giving you 22 examples of companies that are dominating the world with awesome content marketing — and what we can all learn from them. Guides that look better tend to get more views and more shares, which ultimately results in more leads.