Churn Rate CTR Eye-Tracking Opt-in 
Hubspot
DECEMBER 5, 2011
There are two kinds of bounces to track: “hard” bounces and “soft” bounces. Instead, you should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Delivery Rate.
Hubspot
MARCH 10, 2016
What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 2) Analytics.
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