Zoominfo

MARCH 24, 2021

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Low quality data is likely doing more damage than you think.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 8, 2022

This indicates that a majority of businesses lack a fundamental understanding of how the quality of the data they have running through their systems affects their business outcomes. What are the risks of poor data quality? Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130