Zoominfo

MARCH 24, 2021

However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? In simplest terms, poor data quality is bits of inaccurate information. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? There are two types of list churn to be aware of. Append your data.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130