Zoominfo

MARCH 24, 2021

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? How Does Dirty Data Affect Sales? Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 3, 2018

Low quality data is likely doing more damage than you think. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. Transparent churn includes unsubscribes, hard bounces, and spam complaints.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 8, 2022

What are the risks of poor data quality? Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. Clean data enables your business to take focused action based on relevant data points. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130