Churn Rate Conversion Rate Data Hygiene Zoominfo 
Zoominfo
DECEMBER 3, 2018
Low quality data is likely doing more damage than you think. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. Transparent churn includes unsubscribes, hard bounces, and spam complaints.
Zoominfo
MARCH 24, 2021
Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Things to be aware of include: Increased email churn.
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