Churn Rate Cost Cost per Acquisition Effectiveness 
Zoominfo
MARCH 1, 2021
Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. Supporting current customers is just as important as gaining new ones: Customer lifetime value (CLV) Customer retention — per year or quarter Number of support tickets submitted and resolved Time spent onboarding Churn rate.
Envy
FEBRUARY 13, 2021
Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 13, 2023
All efforts are channeled to filling the lead funnel and building an effective sales capability. All are concerned with lead flow and conversion rate. The customer acquisition cost (CaC) has to be paid back before the customer is profitable. This will have a steadily increasing effect on conversion, driving down the CaC.
ClearVoice
APRIL 14, 2023
Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy. This metric helps to determine the effectiveness of your content in driving leads or sales. This can help track how well your content is being received and how effectively it is building brand awareness. A/B testing tools.
ClearVoice
JANUARY 9, 2024
KPIs are the measurements businesses use to determine how effective a specific initiative is and has been. This can help determine the effectiveness of your content in driving leads or sales. Cost per acquisition. How much does it cost to acquire a new customer via content? What’s your churn rate?
Directive Agency
FEBRUARY 28, 2022
It’s easy to focus on new logos coming into your company, but retaining and growing your current customers is more cost effective. Generally, it can cost 5x as much to acquire a new customer versus retaining an existing one. If churn is already high, this might be tough to overcome through just marketing. .
Top Rank Marketing
APRIL 10, 2024
Lead generation metrics can help you prove your effectiveness as a partner with the sales team, helping guide prospects into becoming customers. Conversion rate is expressed as a percentage: If 100 users visit your website and five of them make a purchase, your conversion rate would be 5%.
Expert insights. Personalized for you.
207 
Let's personalize your content