Remove Case Study Remove Marketo Remove Online Marketing Remove PR
article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

It’s an asset in PR kits developed to promote new product launches. GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Case Study.

article thumbnail

16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. There aren’t many more tried and tested methods than the classic testimonial – the trusted case study. It’s a potent opportunity to generate leads and prospects. .

Business 134
article thumbnail

Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. c) We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) 6) Does your keyword strategy drive the content marketing assets you produce?

article thumbnail

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. There aren’t many more tried and tested methods than the classic testimonial – the trusted case study. It’s a potent opportunity to generate leads and prospects. .

article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. First off, how do you define content marketing? B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Is the era of PR over?