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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals. MarketingSherpa. Measure momentum.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Companies didn’t seem to understand where she was, who she was, or what she wanted. Want to know what Janes think about OPI nail polish , and whether it’s worth the price premium? And Now For Something Completely Different But here’s where it gets interesting. What do you think of this approach?

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You’re not alone.

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HCP engagement: emerging trends, success metrics, and omnichannel strategies

SpotMe Blog

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. Some studies report an even higher percentage. What a waste if less than half of the expected participants actually attend. How do we know?

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You’re not alone.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

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How to Use B2B Email Automation to Align Sales & Marketing

Delivra

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. Consumers complete most of their research online, leaving a small window for your teams to directly engage. B2B email automation is key in cracking that code. DemandJump.