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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions.

Privacy 98
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Email marketing strategy: A marketer’s guide

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Compliance. Infrastructure.

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Deliverability Acronyms: A-Z

eDataSource

Application Program Interface - A computer programming term describing a set of definitions, protocols and tools for building software. Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. DEFINITION.

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Deliverability Acronyms: A-Z

eDataSource

Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. General Data Protection Regulation - an EU law that provides data protection and privacy for all EU citizens. Personal Identifiable Information.

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The Definitive Guide to Email Deliverability

SendX

Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Okay, the funny thing is there is no consensus on what construes as a SPAM.

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Meta advertising: what you need to know

illumin

Advertisers can then use this information to target specific groups of users who are most likely to be interested in their products or services. They can be displayed on social media platforms, search engines, mobile apps, and websites, ensuring maximum reach and visibility. to reach the right audience.