Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 114

Open Rate Marketing Automation Services Peer-to-peer Click Rate 114

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. We care a lot about the quality and close rate of our different channels,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. According to statistics, last year, U.S. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Rev

JULY 15, 2019

Email marketing can be unpredictable. So how can we learn from our peers and competitors when it comes to the email marketing experience? When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

SalesIntel

OCTOBER 5, 2023

It’s a direct line of communication to potential clients, partners, and industry peers. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Optinmonster

APRIL 9, 2024

I’ll also share tips on how you can correct them. To be specific, email marketing can make you $42 for every $1 you invest in an email campaign. Abandoned cart emails have an open rate of 53.57% and can earn you $3.45 Welcome emails can boost your email marketing metrics, too. click-through rate.

Email Marketing 98

Email Marketing Planning Work Management Marketing Management 98