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10 Common Google Analytics and Tracking Mistakes

Method and Metric

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. . Misplaced Code .

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Key Metrics to Track for B2B Marketing

BOP Design

B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Too much data, without clarity or understanding, can cause confusion, indecisiveness, or worse, making decisions based on incorrect assumptions.

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. How can B2B companies set themselves up for SEO/SEM success in 2017? That is your data!

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. CPA can be competitive which in turn leads to high costs.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Redesigning a website is a significant undertaking; even a fairly small, simple business site can easily run into the low five-digit range once planning, project management, development, content, image sourcing, and optimization are all factored in.

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How Much Does SEO Cost? The True Price of SEO Services in 2023

accelerate agency

We’re sure you already know that SEO ( search engine optimization , if we’re being formal) has become a vital part of digital marketing. Well, it’s probably because SEO pricing can be complicated. There’s no standardized cost, so agencies can basically charge whatever they want.