SnapApp
OCTOBER 29, 2013
Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.
Vidyard
SEPTEMBER 1, 2015
And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua.
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Conversica
OCTOBER 9, 2018
How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Expected and readable. Always be testing.
The Effective Marketer
JULY 30, 2012
If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).
Vidyard
SEPTEMBER 2, 2015
And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Read the post.)
Markempa
NOVEMBER 13, 2018
The question is: How can we connect better and build relationships with B2B customers? That’s why I interviewed Steve Woods ( @stevewoods ), Founder & CTO at Nudge to learn how we can be connecting and building B2B relationships with trust and empathy, What inspired you to start-up Nudge? Sure thing. A few decades.
Hinge Marketing
AUGUST 15, 2014
What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Offer strategies. Email open rates.
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