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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. This can be tricky, since star recruiters are accustomed to working by themselves. « Virtualization.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. But, they can still edit code elsewhere in Litmus.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Just makes it easier to manage all the stuff.

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You’re doing a terrible job with search and social

Biznology

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. I do a lot of my work at night and my girlfriend can call the spam sites at 100 yards.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Knowledge Management Community Home Blogs Groups Wiki. Can Social Tools Really Replace Email? As I have mentioned in a previous blog post this is Part II from the series of blog posts put together as a follow up from the various reactions from the Lifehacker blog post Can Social Tools Really Replace Email? Previous Entry.