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Train your team on programmatic advertising quickly and effectively

Choozle

Take stock of what on-demand resources you have internally and available through any partnerships (wikis, learning management systems, certifications). In order to free yourself from spending unnecessary time teaching the basics, you’ll want to invest some time upfront to create on-demand learning content for your team.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. What other similarities have you seen between football teams and demand generation teams?

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Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Generate Demand. Manage Demand. Generating demand (the easiest chore) can be a money pit, if the results are not guiding the 2-15% of a company’s yearly revenue spend (on marketing). https://en.wikipedia.org/wiki/Follow_the_money. Your duties are: Establish the Brand. Follow the Money.

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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. But let’s assume it’s a small company, with limited media reach and funding, and that it also lacks technology and experience for social networks and Wikis. Tune into the Webinar for more details.

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Pipeline acceleration: Why it matters and how to get started

FunnelEnvy

Research firm Forrester says the intent is to improve lead management “from cold to close,” but also that it “demands full joint and sales and marketing involvement, commitment, alignment and participation from beginning to end.” As we mentioned above, pipeline acceleration isn’t just something for your sales reps to be thinking about.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.