Martech

APRIL 5, 2023

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. Spam complaints and fake emails also affect your reputation.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. We’ll discuss the advantages in more detail later, but below are some of the main benefits you’ll gain from email automation tools: Email automation tools enable you to send, test and maximize your market results.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Adobe Experience Cloud Blog

MAY 6, 2016

Author: Mike Madden You know that one friend that can sleep anywhere? Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. Segmentation for increased effectiveness. On a cramped airplane, in the car, on a stool, on the floor, or even standing up?

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

SendX

MAY 17, 2021

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Here are some types of emails you can send to your students.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48