Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Stevens & Tate

MARCH 12, 2020

If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can judge how your campaign is performing and identify what is and isn’t working so that you can make strategic adjustments as necessary.

Email Marketing 59

Email Marketing Click Rate Deliverability Conversion Rate 59

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. According to the Direct Marketing Association (D.M.A.),

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

PureB2B

MAY 30, 2022

You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. In this guide, we’re going to walk you through the steps you need to take to set up and send your first cold email campaign. Benefits of Using a Cold Email Marketing Strategy.

Email Campaigns 62

Email Campaigns Campaigns CAN-SPAM Barriers 62

Adobe Experience Cloud Blog

MAY 6, 2016

Author: Mike Madden You know that one friend that can sleep anywhere? If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI.

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48