Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. That’s a marketer’s tech stack today.”

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Porch Group Media

AUGUST 29, 2022

In my former life, I was in the cable industry. I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. We did a webinar with Jennifer Renaud , who is CMO of Masonite. I think there’s a better way.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Webbiquity

FEBRUARY 10, 2015

58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? MediaPost ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

AUGUST 18, 2021

It’s part of a new trend that finds a number of vendors ramping up their video offerings, in some cases approaching the production value and authority of what viewers would expect from a committed TV publisher. Vajre already has a significant following built around the vendor-agnostic “#FlipMyFunnel” podcast.

DemandBase 112

DemandBase B2B Cable Account Based Marketing 112

Directive Agency

JULY 8, 2019

Ethan Beute : Anyway, I was looking at other things to do, and the only thing I had done professionally was write, produce, and edit TV, and radio, and cable, and social, and other online ads, and things, and campaigns. So, Ethan’s the VP of Marketing, Stephen’s the CMO. Blake Emal : Definitely.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40