Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Thanks again, Jay.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Content Standard

MARCH 4, 2016

Indeed, brands are struggling (and sometimes failing) to adopt more human-like touches in their social media plans—witness the proliferation of Millennial-speak (bae, fleek, yolo, fomo, swag) and the rising importance of one-to-one customer service interaction on social channels. Lack of social media marketing savvy.

Social Media 40

Social Media Paid Search Agency Social Marketing Marketing & Strategy 40

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

AUGUST 28, 2012

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? by Biznology. I’m serious.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. I am a management professor that practices personal branding and speaks about SM.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. As Evo said in his post, personality is a key factor when it comes to social media.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Single Grain

APRIL 14, 2022

Web3 is all the rage in the crypto-sphere as we continue down the path of decentralization and personal ownership. marketing agency that can amplify your revenue with personalized blockchain marketing strategies. Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

APRIL 8, 2010

If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s).

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Biznology

JUNE 21, 2019

According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. This overwhelming majority will not only help secure customer loyalty, but get the word out to friends and family who may be prospective customers. Get to Know Your Social Media Audience.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Convince & Convert

SEPTEMBER 23, 2010

Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? Nobody said social media was both transformative AND a slam dunk.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Wrong approach. link] [link] jaybaer Yep. link] jaybaer Yep.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120