Buying Cycle Lead Nurturing Presentation Webinar Metrics Marketing Automation 
Adobe Experience Cloud Blog
JUNE 13, 2011
by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?
markempa
OCTOBER 27, 2014
It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Relevance is critical lead nurturing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
FEBRUARY 15, 2012
I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. You can use the content as follow up with seminar/webinar registrants—both those who attended and those who did not.
ANNUITAS
APRIL 10, 2014
the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.
Adobe Experience Cloud Blog
OCTOBER 18, 2012
by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Consider just a few studies.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.
NuSpark Consulting
DECEMBER 5, 2011
Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Where marketing and sales need to work together as leads proceed through the funnel. L- Lead Nurturing.
Expert insights. Personalized for you.
48 
Let's personalize your content