Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. What Is a Whitepaper Not? A product pitch.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Ambal's Amusings

SEPTEMBER 9, 2010

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White Paper FAQs.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. White Paper FAQs.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

In fact, according to a recent survey from Spiceworks.com, more than 75% of business professionals don’t sign up anymore for ‘freebies’ such as white papers and studies. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Your organization and product can’t be “ready” if there’s no documented timeline, milestones, and launch date.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Ambal's Amusings

FEBRUARY 4, 2010

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. WhitePaperSource Newsletter. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

FEBRUARY 16, 2012

Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle. Understanding the Buying Cycle. Purchase: Leads are ready to make a purchase.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28