Valasys

JULY 12, 2019

Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

Cost 40

Cost ROMI Optimization B2B Marketing 40

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Higher Page Views per Visit & Lower Bounce Rates .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Attribution modeling for quantification & optimization of sales’ conversion rates generated through the ABM endeavors, technological constraints & lack of understanding of the ABM execution mythologies are also the prime areas of concern.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

APRIL 3, 2020

Optimizing customer interactions elevates the customer engagement metrics such as visitor engagement rate and operational readiness (eg. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting. Time to market).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52