Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

Intent 104

Intent Account Based Marketing Bombora Intent Signal 104

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Porch Group Media

MAY 11, 2022

New mover audiences can now be enhanced with rich insights into consumer preferences, lifestyles, interests, property data and purchase intent signals. Mover Marketing Targets Consumers Too Late in the Buying Cycle. The landscape of how marketers target new movers is developing rapidly.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

LiveRamp

JUNE 27, 2019

B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members. In this environment, finding the right signal in the noise can be a challenge. Publisher Data.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. This leaves you without information about potential customers who haven’t heard of your company yet.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption. Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. Content consumption is a strong signal of buyer intent.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

JANUARY 3, 2022

Find Warmer Leads Through Content Syndication. If you've already invested in creating such killer thought leadership materials as infographics and white papers, it makes sense to promote that content on the websites, blogs and social media channels your top customer prospects visit on a regular basis. Time for a Temperature Check.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Some second-party intent data comes from publishers like TechTarget, with data from content consumption based on a company or product on the site. Boost ad performance.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52