From Integration to Attribution: Mastering Marketing ROI
Walker Sands
NOVEMBER 20, 2020
Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI.
Let's personalize your content