KoMarketing Associates

APRIL 7, 2021

This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel. And so if you really want people to see and share your content, consider removing some of those lead generation forms (aka “gates”), especially for some of your most shareable, top-of-funnel demand generation content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Biznology

SEPTEMBER 23, 2015

The customer, or at least a very specific subset known as advocates, are now taking the lead as marketing’s primary point of interest because of their maturing place in the buyer journey. Buyers are increasingly looking to their peers for direction in making purchasing decisions.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Marketing Insider Group

JANUARY 18, 2022

He had spent years in sales, advertising, marketing, and public relations firms posing as a new employee and getting trained by various companies on the ways they convince their customers to make decisions. Funnel marketing means creating specific, targeted content mapped to the buyer journey. Image Source.

Top of Funnel 348

Top of Funnel Peer-to-peer Buyer Personas Content 348

FunnelEnvy

APRIL 1, 2024

Unlike lead generation, the part of the sales cycle concentrating solely on acquiring leads, demand generation encompasses the entire buyer journey, nurturing prospects from initial awareness to conversion. They focus on different parts of the marketing funnel, however. Let’s examine how each can help generate demand.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Contently

MARCH 21, 2023

It’s challenging to track self-education because customers often educate before they are in a serious stage of the funnel. Different interactions along the typical customer journey may hold different weights in driving prospects down the funnel. So how did they get there? They self-educate!

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

ClearVoice

NOVEMBER 12, 2021

No matter the type of content you create, your content should always align with buyer journey stages : Educate/Top-of-Funnel (ToFu): This is content that supports education, like: blog and social media posts, checklists, customer nurturing email or SMS campaigns, infographics, tutorial videos, and press releases.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Public relations is one of the best ways to build a solid online reputation for your business. NFT promotion is an art in itself.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113