43 Execs Explain How Millennials Impact B2B Buying Committees
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AUGUST 31, 2017
Education over advertising. Millennials are very smart when it comes to advertising as they have had more exposure to it than any other generation before them. When a millennial is near the end of the funnel, they don’t want to hear the story again, they are ready to buy. Millennials prefer and trust. . Sound familiar?
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