Buyer's Journey Funnel Advertising Multi-Touch Attribution Public Relations 
Contently
MARCH 21, 2023
We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. There are two types of single-touch attribution models.
SnapApp
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Closed loop attribution and reporting. Provide solutions and start them on the sales funnel. Personalization.
Expert insights. Personalized for you.
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