Bridging the gap: How marketing and sales can break down the technological walls between their departments
ClickZ
DECEMBER 2, 2020
30 second summary: Sales and marketing functions can often feel like ‘frenemies’ – blaming each other when things don’t go to plan, and undervaluing the other’s contributions. Technology such as Sales Engagement Platforms (SEPs) can help to bridge operations and build alignment. Unqualified leads.
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