Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Customer personas Here, you’ll find detailed descriptions of your ideal customers or buyer personas and insights into their buying habits. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Rev

OCTOBER 4, 2023

How to know what type of content will help create demand for your offer What kind of content will help you create demand for your product or service depends on your buyer personas. How do you learn to understand your buyer personas or ideal customers so well that your content creates strong demand from high-quality leads?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Tony Zambito

MARCH 21, 2012

There are several areas of modeling that by understanding them deeply, can make your organization relevant to buyers and core to their problem-solving: Buyer Persona Modeling : What is important here is not to model the single archetypal buyer but to model the new levels of interactions buyers are having with newly formed ecosystems and networks.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106