Optinmonster

MARCH 13, 2024

You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

B2B Marketing Insights - WE

JUNE 29, 2018

If you’re still not sure how to form your positioning statement, use this template: Name of business is (or makes/offers/etc.) Buyer Personas. It’s vital to your brand marketing that you have a dialed-in buyer persona. Your business might have multiple buyer personas. Know thy customers.”

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Optinmonster

APRIL 22, 2024

Customer Avatar Exercise A customer avatar, or a buyer persona , is a detailed profile of your target customer. Here’s an example of a customer avatar template from Xtensio : If you have several different target customers, you should create a separate customer avatar for each one.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. Actually, yes. Gender and Age.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Optinmonster

APRIL 4, 2024

First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender. Lead Capture Forms to build highly customizable lead generation forms on your best-performing landing pages.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Single Grain

JANUARY 20, 2020

The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. Conversion to paid customers.

Top of Funnel 130

Top of Funnel Traffic Lead Ranking Marketing Websites 130

Unbounce

JUNE 29, 2021

The lead capture page. The most common use of a landing page is to capture information about your leads. A lead is someone who is already consuming your content and could potentially become a customer. An effective lead capture page requires a list of elements we refer to as “the six-point punch.”.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143