Martech

MARCH 11, 2025

Successful lead nurturing requires a careful balance in every message or touchpoint. Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar.

Lead Nurturing 103

Lead Nurturing Relevance Top of Funnel Multivariate analysis 103

Seismic

AUGUST 31, 2020

Today’s buyers expect brands to deliver personalized content experiences at every touchpoint of their journey with your brand, from awareness all the way through to purchase. To meet buyers’ needs we’re introducing two new features that reimagine sales content as differentiated, engaging, and buyer-driven experiences.

Top of Funnel 105

Top of Funnel Bundling Digital Marketing Funnels Content 105

Seismic

OCTOBER 12, 2021

In our Fall 2021 release , we’ve announced several new capabilities that make it easier for sellers to deliver engaging digital experiences to their customers and prospects throughout their buyer journeys. Today, buyers are nearly 50-60% through the buyer’s journey before they engage with a sales team.

Rules 52

Rules Touchpoints SMS Blast Campaigns 52

Hubspot

FEBRUARY 8, 2023

AI can assist with a number of sales functions, including: Adapting quickly to buyer needs. Teams can more quickly adapt to increased buyer sophistication and changing buyer journeys. Sales engagement consists of all buyer-seller interactions within the sales process — from initial outreach to customer onboarding.

Marketing AI 93

Marketing AI RFP Work Management Marketing Management 93

Sana Commerce

AUGUST 21, 2023

When we compare the buying experience between two B2C customers, they will probably have different tastes and preferences when it comes to product SKUs and payment methods, but in this case the customer journey requires very little differentiation between customers. Specific B2B requirements Most B2B processes have unique needs.

Optimization 52

Optimization Ideal Customer Profiles B2B Allocation 52

Mereo

MARCH 21, 2024

NAVIGATE YOUR SALES FORCE AWAY FROM ADDING TO BUYER FRICTION If your sales force is stuck on selling to buyers, they are adding friction to a buyer journey that is already challenging enough. Sellers complicate buyer’s lives when … They push their solution before buyers fully understand their pains.

Buy 41

Buy B2B Thought Leadership Multi-Channel Thought Leadership 41

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Instead, GTM strategies must adapt to unique, nonlinear buyer journeys for each stakeholder.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130