Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

SmartBug Media

OCTOBER 17, 2019

No matter what the issue might be, a great way to address it is with a strong demand generation marketing strategy. Don’t worry—by the time you finish reading this, you will understand the essential elements of demand generation marketing and how it can provide you with a solution. Another Type of Marketing? Inbound Marketing.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Marketing Strategy 61

ViewPoint

MARCH 22, 2011

How does it relate to B2B marketing? To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Two years ago, my B2B Marketing 2.0

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that.

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that.

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. Mapping the Buyer’s Journey to the Sales Funnel.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Directive Agency

JUNE 2, 2023

In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52